Business

EDC Gold is a work at home Internet marketing business that has been around since December of 2006. Even though this business is relatively new, it is very popular within the Internet marketing industry.

When joining the EDC Gold program, it would cost you $997. In addition to paying $997, you will have to pass up your first two sales that you make to your sponsor. After you pass up your first two sales, then you would be considered fully qualified within the business. The downfall to this is that your sponsor no longer has an incentive to stay connected with you, because they will no longer make any money on any of your future sales.

Once you become fully qualified you will have full access to all of the EDC Gold products located in the back office. All of this training material will help you become a proficient Internet marketer. The two co-founders/owners Greg Garcia, and Michael Corcoran of EDC Gold have put together some great training material in order to expedite your learning curve.

When becoming an EDC Gold member you will have the capability of selling these products, which are available in the back office for whatever price you choose. However, most members would make the bulk of their money on the membership packages, since this is what you would want to advertise in order to generate sales. The products that you sell could be a supplemental income for you, in addition to your EDC Gold membership sales.

In conclusion, I think that the EDC Gold program has great potential for earning a healthy income while working from home. They also have some great products for teaching new Internet marketers without much experience. However, I was not too impressed with their compensation plan. I never was a big fan on passing up my first two sales to my sponsor, since I did all of the work in making the sales.

Tags: business, earn at home, work from home, home business

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Sales people know there are two critical decisions that must be made before starting a cold calling campaign. How many leads do you need, and how qualified do you need them to be?

While these are two questions, they’re really two parts to the same question.

Let’s say you start up a telephone prospecting program and ask the caller to refer you to all interested prospects.

It’s almost a guarantee that you’ll get many more leads if you don’t put constraints on how “qualified” these leads are. But, you’re also more likely to get tire kickers and individuals who are not serious about purchasing.

On the other hand, when you stipulate that each lead must be fully qualified, your telephone prospecting program is likely to generate fewer opportunities. But, virtually all your leads will be “the right” kind of prospect. Ready to buy!

You see, there is often a trade-off between quantity and quality.

What is a “qualified lead?”

Simply put, a qualified lead is an individual with a near- term need for your product or service, who also has decision making authority and the required budget.

To a lesser degree a qualified lead is someone who may need your product or service in the future and is shopping now.

What kind of lead do you get when you don’t apply stringent qualification “constraints?”

Of course, you still will get the qualified leads, but you’ll get others, too. Some will turn into sales. Others will turn into future sales. Others may refer you business in the future. Others will amount to nothing. You may have to work harder at selling, because many may not even realize you can help them.

Should every company choose quality over quantity or vice versa?

Every company has its own sales strategy, and should establish a telephone prospecting campaign to fit this strategy.

You probably want to accept only highly qualified leads if: you want immediate revenue, your product or service is simple to describe on the phone, the decision making timeframe for your product or service is short, and/or your sales team cannot dedicate time to relationship building.

You probably want to accept less qualified prospects if: you are entering a new market or geographic area, you want to establish relationships that could result in future sales or referrals, your sales team has available time, the decision making timeframe for your product or service is lengthy and/or you have a product or service that is not quite so easy to describe in a 15 minute phone conversation, or requires technical knowledge a cold caller may not have.

Here are two Case Studies from VSA’s prospecting experience:

Company A: Willing to meet anyone

One of our clients, in the commercial property improvement business, wanted us to forward anyone who expressed interest in a face to face meeting. This company felt prospects who wanted to talk about their product were worth the time investment.

This company was entering a new geographic area and needed to develop name recognition, and business relationships.

In the end based on our leads, our client sold several accounts, and developed relationships with many companies who may purchase in the future or refer business.

Company B: Wanted appointments with qualified prospects only

Another client, also in the commercial property improvement business, wanted a completely different strategy. This company wanted us to forward only very qualified leads.

This company was already established in its target geographic area, and employed a small sales team. The reputation was extremely positive. This sales team wanted to focus on leads that could convert to immediate sales.

In the end based on our leads, we helped this client generate sales and revenue, without wasting the sales team’s time on leads with little likelihood of closing soon.

Tags: business, earn at home, home business, work from home

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